The CURE Insurance Arena is owned by the Mercer County Improvement Authority. The Mercer County Improvement Authority was created on October 17, 1967, by the Mercer County Board of Chosen Freeholders according to the County Improvement Authorities Law (N.J.S.A. 40:37A et seq.) Under this law, counties are able to create improvement authorities and authorize them to undertake projects for the benefit of the residents.

Phillip S. Miller, Executive Director.

Visit the MCIA website


The CURE Insurance Arena is a 10,000-seat state-of-the-art multi-purpose venue located in Trenton, NJ. OVG360 provides Venue Management, Partnerships, and Food Services & Hospitality at the CURE Insurance Arena.

OVG360 is the industry leader across a full range of services that impact the bottom-line success of public assembly venues, including marketing and sales, corporate partnerships, event booking, ticket services and box office management, customer service, operations and engineering and finance and administration.

OVG Hospitality division delivers the industry’s most innovative and profitable solutions through its Everything Fresh™ philosophy at sports arenas, stadiums, casinos, convention centers, cultural attractions, fairgrounds, and other specialty venues. OVG Hospitality serves over 250,000 events and 40 million guests each year.

OVG Global Partnerships is a leader in sales representation, strategic consulting, and analytics for sports and entertainment properties across North America. Our experienced sales team drives revenue for our clients and their properties via the marketing and sale of naming rights, corporate partnerships, advertising, premium seating, and hospitality.

OVG360 is an industry leader in hosting and entertainment, partnering with clients to create memorable experiences for millions of visitors every year. OVG360's unmatched blend of integrated services delivers incremental value for clients through several primary areas of expertise: Venue Management, Food Services & Hospitality, and Partnerships. Learn more here. Follow OVG360 on Facebook, and Instagram